What is a Community Manager?

The Community Manager is the visible face between the company and its fans and followers in social networks. More than a public relations person, it is a real user that tells the latest news and delivers data and useful information from the company’s name or brand, collecting feedback and then evaluate the content to give they value most or seek.

They answer in a personalized manner and in an everyday language to questions asked by them, creating loyalty and eventually becoming more a friend rather than an official of the company.