What is online marketing?
The proliferation of smartphones and tablets leads the marketing world to develop strategies that go in line with the lifestyle of people. Mobile marketing gives the possibility to create applications and content specifically adapted for these platforms, once downloaded and accepted by the user.
Companies or brands must take this technology as an advantage and exploit the potential of close customer / user. Here applies the fact that “several times a day, people take their Smartphones out from their pocket and look to see the time, a message from a friend or play with an application”.